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National Hispanic Cultural Center
Integrated Campaign

The National Hispanic Cultural Center is one of the nation’s only centers dedicated solely to the study, presentation and preservation of Hispanic culture. The challenge? Create a logo that represents nearly two dozen countries, hundreds of dialects, centuries of history and a variety of food, art, literature. The solution? Create a mark that celebrates the one place where all of those things are celebrated, the cultural center itself.

In order to introduce the new logo and reintroduce the Cultural Center to the city, a direct mailer, print ads, outdoor ads and web banners were created.

CREDITS
Art Direction, Design, Copywriting: Jasmyn Madison

Zinc Storehouse Geekhouse New Orleans ABQ the Mag Crystal Springs NHCC Runtastic WB Gerber Gear Mike's Marvin's Art in the Park Mini Gruet

NHCC logo NHCC Direct Mail Newspaper Ad Newspaper Ad Outdoor Ad
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