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Mike's Hard Lemonade
Packaging

Mike's Hard Lemonade is the nation's #1 brand of hard lemonade, but very few are aware of its contents. The packaging for the all-naturally flavored, vegan, gluten-free, low-calorie beverage has been updated to attract a more mature, health-conscious crowd. Mike's Hard has been redesigned into a more mellow, mild-mannered malt.

CREDITS
Art Direction, Design, Copywriting: Jasmyn Madison

Zinc Storehouse Geekhouse New Orleans ABQ the Mag Crystal Springs NHCC Runtastic WB Gerber Gear Mike's Marvin's Art in the Park Mini Gruet

Mike's Light Hard Lemonade Detail Mike's Light Hard Lemonade
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